PATENT REGISTRATION & IP PROTECTION

Having done your analysis, you can then measure the potential effects each element may have on your sales and marketing strategy.

One of the other threatening risks when you sell your patented products in China is counterfeit copies and IP infringements. Nothing is more damaging and discouraging than having to compete with your very own designs and look alikes that are selling at half of your price.

You need to get, from the start, effective IP protection through flawless registration process, country wide monitoring, litigation services, intellectual property valuation, commercialization support.

DEVELOPING YOUR BUSINESS STRATEGY IN CHINA

With an understanding of the internal strengths/ weaknesses and the external opportunities and threats, you can develop a strategy that plays to your own strengths and match them to the emerging opportunities. You can also identify your weaknesses and try to minimize them.

The next step is to draw up a detailed marketing plan that sets out the specific actions to put that strategy into practice.